Deconstruction Of The Original Video
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Monday, 12 September 2011
RESEARCH: Distribution Methods
Feist is not a hugley popular artist like Justin Beiber or The Wanted, so she has to release the same product many times in order to sell to a large amount of people. Bands/Artists that are very popular can release one product which will be bought by a large group of people. As Feist is not as popular she release many proucts which will all be purchased by a small group of people, so all together she will sell to a larger group of people. In order to distrubute to as many people as possible Feist needs to have lots of successful was of distrubution which I will disscuse below.
I order to reach as many of her fans as possible Feist is using many types different types of technology.
One of these types of technology being she has her own website. http://www.listentofeist.com/v On her website you can watch and listen to songs, see videos of her recording new songs from her up and coming album. This website, I think is a really good for Feist to promote herself and up and coming albums and singles. The website all so has a link where the audience can go to pre order her soon to be released album called METALS or they can click on the tour dates link to book tickets. These are all ways in which Feist is making money and stimulating the interesting in her music. This picture is a print screen of Feist's offical website. The picture is a video of Feist recording one of her new singles.
Another piece of technology that Feist is using is email. As a customer you can sign up to become a member of Feist’s mailing list. Once you sign up to be a member (which is free) you get the latest news about Feist, such as: news, tour announcements, videos, contests, exclusive fan offers, and much more. I think that this is a really good way in which Feist has used technology to distribute her music. Once a fan signs up for this, the fan being a lifelong one or a fan of what’s ion the chart they will continue to get information about Feist new albums, singles, tours or news. An example of this being the image to the right. This is a print screen of an email that I recived. On the email there is a link which you can click and listen to feist's new album 'Metals'.
Promotion Methods
Another inportant factor of the distrubution methods is how Feist promotes her products. Shes does this in many ways, which are via social networking. Feist has her own Facebook account, this is really clever as every one I know that would be in Feist Target audiecne group has a facebook account.
In order to reach the masses Feist also has a MySpace account, Wiki and a mailing list.
Through the facebook account she will be able to advertise gigs, tours, up and coming new releases and lots of other things. All of this advertisment will help Feist to distubute her products.
Another way in which Feist promotes her products to increase distrubution numbers is via a promotion music video, Promo Video.
A Promo video is a music video, primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium.
Feist has uploaded a Promo Video to her MySpace account so that she can create as much buzz about her new Album/single as possible.
RESEARCH: Digipack Deconstructions
Feist-Metals
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Hard Fi-Stars Of CCTV
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RESEARCH: Target Audience Research- Survey Monkey
Another way that I did my target audience research was to sign up to a website called 'Survey Monkey'. On this website I created a questionnaire to be fillied out by anybody, I did this becasue my questionnaire was targeted at a specific group of people. While this survey is targeted at any one. This is so I can make a music vidoe that is targeted at a certain group but will appeal to the masses.
RESEARCH: Target Audience Research- Questionnaire
This is a print screen of my questionnaire that I have sent out to my target audience of male and female ages 16 to 20. I have included questions to find out information about music videos, digipaks and magazine advert.
Questionnaire Results
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RESEARCH: Target Audience Research
I have decided to create a plan of what I am going to do for my target audience research TAR, and then what I what to find out.
- The first thing is to decide on is my target audience age group
- If I am going to direct the video at girls, boys or both
- What type/s of TAR I am going to do
The Decision- I have decided to have a target audience age group of 16-20. I think this will be a good age group for me to do as I am in this age group and all of my peers are also, so I will be able to get a lot of feedback from them.
The second decision that I have to make is weather I am going to direct the video at girls, boys or both. I have decided to do both. This is because it is a wider audience base, which will mean there will be more customers to sell to. Than if I directed the video at girls, because this instantly half’s the available customers to sell to.
The second decision that I have to make is weather I am going to direct the video at girls, boys or both. I have decided to do both. This is because it is a wider audience base, which will mean there will be more customers to sell to. Than if I directed the video at girls, because this instantly half’s the available customers to sell to.
Now that I have decided who is my target audience I can now decide what type of TAR I can do. For my TAR I want to find out as much information as possible this is why I have decided to do the following types of TAR.
The first is to create a survey monkey account and create a survey for people to fill out. This is a survey for any aged person, as I want to find out information about what every aged person expects of a music video and the digipack.
The second type of TAR that I will do is to create a questionnaire and give it to my target audience I have decided that I am going to give it to 30 people, 15 being male, 15 being female. Then I will give 6 to each age group e.g. 6 to 16 year olds, 6 to 17year olds and 6 to 18 year olds etc.
The first is to create a survey monkey account and create a survey for people to fill out. This is a survey for any aged person, as I want to find out information about what every aged person expects of a music video and the digipack.
The second type of TAR that I will do is to create a questionnaire and give it to my target audience I have decided that I am going to give it to 30 people, 15 being male, 15 being female. Then I will give 6 to each age group e.g. 6 to 16 year olds, 6 to 17year olds and 6 to 18 year olds etc.
From all of these different types of TAR I hope to find out as much as possible, I would like to know what different people expect and want from the music video and digipack. I also want to know what boys want from the project and what the girls want. Using all of this information will help me make the product suit my target audience really well.
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