EVALUATION:In what ways does your media product use, develop or challenge forms and conventions of real media products?

Having all of my media product looking like real media product at the end of the project was important to me, this is why I spent a lot of my time at the start of the project looking at a lot of music poster, Digipak as music videos. Doing this helped me to recognise what important aspects were needed in each of the product to make them look professional and real. During this stage I realised that I needed to have a running theme or object to link the entire product together, this was in the shape of the cassettes, I think that this has worked really well and I think that this will help the audience to also link all of the products together.
I think that my media video develops the conventions of a generic indie pop music video; this is because the individual artist is the main actor or the only actor in the video which is a trait characteristic for indie pop music videos. I think that the content of my music video challenges the convention of a norm music video plot, as asking my target audience, they think that the plot is nearly always about boy and a girl falling in love, I think that it is important that I have challenged the norm as it means that there was a gap in the market for something different and interesting for my target audience.

EVALUATION: How did you use media technologies in the construction and research, planning and evaluation stages?

The media technologies that I used all throughout my project have made it a lot easier than I thought I could be. I use media technologies during the research, planning or the evaluation stage of the project. For the research stage of the project I used the internet a lot to help in researching music generic music videos, I wanted to find out what all music video had and didn’t have in them. I also used it when research my artist and genre. Youtube, has been a great help to me when I have needed to watch music videos for a wide range of reasons. Youtube.com helped me massively by organising the music video's into certain genres, e.g. Pop/Rock, R&B, Reggae, this made it easy to find music videos from the genre that I was studying. During the planning stage of the project I used programmes such as Microsoft Word, and PowerPoint. These helped me to create my shooting schedule which has helped me to stay on target throughout the project.  When I was filming I only used one camera, a Panasonic, which I borrowed from school. I also borrowed a tripod this has helped in keeping the camera still and making the film look professional.While creating the Advert and the Digipak the main technology/programme was Adobe Photoshop, this is programme helped make editing image easy and efficient. During my AS project I started to use this programme and now I am confident when using this programme. I used a lot of layer when creating my Digipak and advert it made moving the individual cassettes easy, also using the tools provided I could edit the colours and the effect that is on the image. During the editing of the video I used iMovie as my editing software. The programme made it easy to import all of the clips and cut them into place. The iMacs make everything easy and automatically save your work. The iMacs are also really good as they have loads of sound effects, and visual effects that you can use, also burning the video on to the CD can be done on the iMac too so it saved using loads of different technologies.

EVALUATION: How effective is the combination of your main product and ancillary texts?

I wanted all of my products to have similarities throughout my entire product, I wanted the product to have a signature that the audience will see and associate with the three products, Digipak, Video and advert. In the case of this project the signature was my Leslie the artist and the cassette. The cassette feature in the Digipak as the back ground image, I liked the idea as it was different and would attract the attention of the customer. Leslie’s name was also featured on the advert, I wanted Leslie’s name to have the anchorage so that customer see her name and associate her with her music and videos. The music video also had the signature of Leslie by her featuring heavily in the video, this because she is the artist and I wanted people to see her and know who and what she is about. Also having the record company as an independent label I thought it was important that the person in the video would be the artist of the song too. The Digipak also featured my signatures, Leslie and the cassettes. This is important as I think that the product all link well together through the Digipak, this is because the anchorage of Leslie is present on all panels of the Digipak. The sign of the cassettes is also present through all of the Digipak and is linked really well throughout the Digipak. Having my actress wearing the same outfit in all of the video and Digipak was important to me as I think that this creates a comparison with all of the products.

EVALUATION: What have you learned from your audience feedback?

I first asked my target audience group for feedback with hand drawn sketches of my advert and Digipak, I was able to take their feedback and use it to make my product the best they could be. The first lot of people I asked were members of my target audience group as I wanted to make sure that it met the needs of my target audience first. Then I asked the masses a mixture of age, gender and race. This has helped me to see what the population want as a whole.  The main feedback that I got was that the use of cassettes and Leslie all throughout the 3 product helps to link all of them together and is all associated with each other. I also learnt that my target audience is very big, which means that the product would sell well if popular as my target group is a big part of the population.