Deconstruction Of The Original Video
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Monday, 12 September 2011
RESEARCH: Distribution Methods
Feist is not a hugley popular artist like Justin Beiber or The Wanted, so she has to release the same product many times in order to sell to a large amount of people. Bands/Artists that are very popular can release one product which will be bought by a large group of people. As Feist is not as popular she release many proucts which will all be purchased by a small group of people, so all together she will sell to a larger group of people. In order to distrubute to as many people as possible Feist needs to have lots of successful was of distrubution which I will disscuse below.
I order to reach as many of her fans as possible Feist is using many types different types of technology.
One of these types of technology being she has her own website. http://www.listentofeist.com/v On her website you can watch and listen to songs, see videos of her recording new songs from her up and coming album. This website, I think is a really good for Feist to promote herself and up and coming albums and singles. The website all so has a link where the audience can go to pre order her soon to be released album called METALS or they can click on the tour dates link to book tickets. These are all ways in which Feist is making money and stimulating the interesting in her music. This picture is a print screen of Feist's offical website. The picture is a video of Feist recording one of her new singles.
Another piece of technology that Feist is using is email. As a customer you can sign up to become a member of Feist’s mailing list. Once you sign up to be a member (which is free) you get the latest news about Feist, such as: news, tour announcements, videos, contests, exclusive fan offers, and much more. I think that this is a really good way in which Feist has used technology to distribute her music. Once a fan signs up for this, the fan being a lifelong one or a fan of what’s ion the chart they will continue to get information about Feist new albums, singles, tours or news. An example of this being the image to the right. This is a print screen of an email that I recived. On the email there is a link which you can click and listen to feist's new album 'Metals'.
Promotion Methods
Another inportant factor of the distrubution methods is how Feist promotes her products. Shes does this in many ways, which are via social networking. Feist has her own Facebook account, this is really clever as every one I know that would be in Feist Target audiecne group has a facebook account.
In order to reach the masses Feist also has a MySpace account, Wiki and a mailing list.
Through the facebook account she will be able to advertise gigs, tours, up and coming new releases and lots of other things. All of this advertisment will help Feist to distubute her products.
Another way in which Feist promotes her products to increase distrubution numbers is via a promotion music video, Promo Video.
A Promo video is a music video, primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium.
Feist has uploaded a Promo Video to her MySpace account so that she can create as much buzz about her new Album/single as possible.
RESEARCH: Digipack Deconstructions
Feist-Metals
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Hard Fi-Stars Of CCTV
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RESEARCH: Target Audience Research- Survey Monkey
Another way that I did my target audience research was to sign up to a website called 'Survey Monkey'. On this website I created a questionnaire to be fillied out by anybody, I did this becasue my questionnaire was targeted at a specific group of people. While this survey is targeted at any one. This is so I can make a music vidoe that is targeted at a certain group but will appeal to the masses.
RESEARCH: Target Audience Research- Questionnaire
This is a print screen of my questionnaire that I have sent out to my target audience of male and female ages 16 to 20. I have included questions to find out information about music videos, digipaks and magazine advert.
Questionnaire Results
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RESEARCH: Target Audience Research
I have decided to create a plan of what I am going to do for my target audience research TAR, and then what I what to find out.
- The first thing is to decide on is my target audience age group
- If I am going to direct the video at girls, boys or both
- What type/s of TAR I am going to do
The Decision- I have decided to have a target audience age group of 16-20. I think this will be a good age group for me to do as I am in this age group and all of my peers are also, so I will be able to get a lot of feedback from them.
The second decision that I have to make is weather I am going to direct the video at girls, boys or both. I have decided to do both. This is because it is a wider audience base, which will mean there will be more customers to sell to. Than if I directed the video at girls, because this instantly half’s the available customers to sell to.
The second decision that I have to make is weather I am going to direct the video at girls, boys or both. I have decided to do both. This is because it is a wider audience base, which will mean there will be more customers to sell to. Than if I directed the video at girls, because this instantly half’s the available customers to sell to.
Now that I have decided who is my target audience I can now decide what type of TAR I can do. For my TAR I want to find out as much information as possible this is why I have decided to do the following types of TAR.
The first is to create a survey monkey account and create a survey for people to fill out. This is a survey for any aged person, as I want to find out information about what every aged person expects of a music video and the digipack.
The second type of TAR that I will do is to create a questionnaire and give it to my target audience I have decided that I am going to give it to 30 people, 15 being male, 15 being female. Then I will give 6 to each age group e.g. 6 to 16 year olds, 6 to 17year olds and 6 to 18 year olds etc.
The first is to create a survey monkey account and create a survey for people to fill out. This is a survey for any aged person, as I want to find out information about what every aged person expects of a music video and the digipack.
The second type of TAR that I will do is to create a questionnaire and give it to my target audience I have decided that I am going to give it to 30 people, 15 being male, 15 being female. Then I will give 6 to each age group e.g. 6 to 16 year olds, 6 to 17year olds and 6 to 18 year olds etc.
From all of these different types of TAR I hope to find out as much as possible, I would like to know what different people expect and want from the music video and digipack. I also want to know what boys want from the project and what the girls want. Using all of this information will help me make the product suit my target audience really well.
RESEARCH: Videos Deconstructions
The Kooks- She moves in her own way
The song ‘She moves in her own way’ By The Kooks is a performance based video. Although the video is not set out in a traditional performance based way (the band/artist on a stage with clips of them preforming). This video has clips of them performing, playing and singing all throughout the video, everywhere but a stage.
The song ‘She moves in her own way’ By The Kooks is a performance based video. Although the video is not set out in a traditional performance based way (the band/artist on a stage with clips of them preforming). This video has clips of them performing, playing and singing all throughout the video, everywhere but a stage.
Reference to looking- I think that this feature of a music video is present in this song. There are clips all throughout the video, where the camera shot is a point of view shot looking at people, building and the scenery. I think that using a point of view shot is a reference to the idea of looking; this is one of Goodwin’s theories.
Relationship between music and visuals- Throughout the song there are clear relationships between the music and the visuals. An example of this is when there is a clip of one of the band members; he is paying a harmonica, as he starts to play in the visual the harmonica is played in the music. This example strengthens the relationship between music and visuals.
Relationship between visual and lyrics- During the video there are relationship between the lyrics and visuals. A few examples of this being as the lyrics ‘You don’t pull my strings’ are sang by the band a visuals of a man playing a double bass is shown. This challenges the relationship as the lyrics say you don’t, and the man in the visual is pulling on the double bass strings. Another example of the relationship is when the band sings ‘better man, moving on the better things’. This is shown in the visuals by a clip of a man then to a down beat hotel to a nicer looking hotel. Hence the lyrics ‘moving on to better things’. This shows that the visuals and the lyrics are strengthening the relationship between the too.
Demands of the record label- The demand of the record label has been met throughout the video as there are many shots in the video which are close-ups of the lead singer and the band members. The majority of the shots are of the lead singer. This is because he is being shown as the main focus of the video. This could also be happening because his face is recognisable as the lead singer of the kooks and therefore could be a brand image. The fact that the other band members are not in as many shots in the video could show that they are less significant. There are also many long/extreme long shots of the band. This show that band has four members and are all very close.
The Killers- When you were young
The song ‘When you were young’ By The Killers is a Hybrid based video. The video was a mix of Narrative and performance based. The video has a narrative aspect because of the clips throughout the video that tells a story. Also the video is part performance, this is show by the band members preforming in a bar.
Reference to looking- I this video by the Killers there are many references to looking some of these being when the camera is looking at the mirror the audience can see what people are looking at. For example when the woman in white finds her husband in bed with another woman you can see what she is looking at through the mirror. Another example of the reference to looking is when the band is performing the crowd is watching them sing and play there instruments.
Relationship between music and visuals- In the video there are clear relationships between the music and the visuals some examples of this are when the band starts to play, there is sudden change in scene, and this is a quick cut from the story line to the lead singer of the band. This strengthens the relationship between visuals and the music because the music makes the change in science more dramatic and exciting.
Relationship between visual and lyrics- During the video there many relationships between the visuals and the lyrics, some examples of this could be the when the words ‘And sometimes you close your eyes…When you were young’ When these words are sang flash backs of the woman’s life are shown. This strengthens the relationship as it’s like the woman is closing her eyes are remembering when she was younger. Another example could be when the singer sings ‘Can we climb this mountain’ there is a mountain in the background and the couple are looking at it. This also strengthens the relationship as there are the two of them and a mountain in view.
Demands of the record label- The request of the record label have been met and there are loads of examples to show this. There are a lot of mid to long shots showing the band performing together. This shows how close the band is and that they are a brand icon. There are close ups of the lead singer that the other band members this shows how important the lead singer is compared to the other members. The lead singer is also a brand icon as he is more recognisable than the other members.
The Wombats- Kill The Director
The Song ‘Kill the Director’ By The Wombats is a hybrid video. This is because there is a mix of two music video types, these are conceptual, which is the band interpretation of the song and not the literal meaning and performance which is the band performing, just because it is not a typical performace video of the band on a stage does not mean it not a performance.
The Song ‘Kill the Director’ By The Wombats is a hybrid video. This is because there is a mix of two music video types, these are conceptual, which is the band interpretation of the song and not the literal meaning and performance which is the band performing, just because it is not a typical performace video of the band on a stage does not mean it not a performance.
Relationship between visual and lyrics There are many ways during the video that the lyrics are shown to have relationships with the visulas. When the lead singer sings the line “Though I'm acting like I’m in a Eastenders episode” we can see that this strengthens the relationship as the lead singer is walking through a market which can be related to Eastenders.
The way in which the lead singer walks through the market with his jacket over his shoulder could be associated with the film Notting Hill, as the main actor Hugh Grant does exactly the same thing. This strengths the relationship between lyrics and visuals as this scene is from a rom-com movie and the line “If this is a Rom-con” are linked together and support each other.
When the line “This is no Bridget Jones” is sang in the video I thing that this is challenging the relationship between visuals and lyrics. At the end of the Bridget Jones film we see her running through the rain, so when the band members are playing there music while in the rain this challenges the relationship as this links the video with a Bridget jones film but the singer states this is no Bridget jones.
When the line “Carrots help us see much better in the dark” is sang by the lead singer this is strengthens the relationship as the visuals show a man at the market holding carrots up.
The way in which the lead singer walks through the market with his jacket over his shoulder could be associated with the film Notting Hill, as the main actor Hugh Grant does exactly the same thing. This strengths the relationship between lyrics and visuals as this scene is from a rom-com movie and the line “If this is a Rom-con” are linked together and support each other.
When the line “This is no Bridget Jones” is sang in the video I thing that this is challenging the relationship between visuals and lyrics. At the end of the Bridget Jones film we see her running through the rain, so when the band members are playing there music while in the rain this challenges the relationship as this links the video with a Bridget jones film but the singer states this is no Bridget jones.
When the line “Carrots help us see much better in the dark” is sang by the lead singer this is strengthens the relationship as the visuals show a man at the market holding carrots up.
Relationship between music and visuals- At the start of the video a man is throwing an orange in the air and catching. When he does this it overlaps with the drum and guitar tune that is being played. This is called on beat editing. This effect strengthens the relationship between the music and visuals.
Another bit of on beat editing in the music video is when the camera jump cuts to different shots, when this happens the guitar picks up in noise and tune. This also strengthens the relationship as it keeps the audience interested when changing scene.
Another bit of on beat editing in the music video is when the camera jump cuts to different shots, when this happens the guitar picks up in noise and tune. This also strengthens the relationship as it keeps the audience interested when changing scene.
Demands of the record label- This has been met throughout this video as there have been close ups of the band members, mainly the lead singer as he is more important that the others as he is more recognisable by the audience.
Sunday, 11 September 2011
RESEARCH: Narrative Based Video
Narrative: Is where a sequence of events tells a story, the most common being a love story or boy gets girl or loses girl. The action in the story is controlled by males and then the females in the stories who are normally passively or wait for something to happen.
Taylor Swift - You Belong With Me
http://www.youtube.com/watch?v=VuNIsY6JdUw
Taylor Swift - You Belong With Me
http://www.youtube.com/watch?v=VuNIsY6JdUw
RESEARCH: Hybrid Videos
Hybrid: This is simple the mix of two or more of the three other types of music videos.
The Script - For The First Time
http://www.youtube.com/watch?v=CPEBN2dVNUY
The Script - For The First Time
http://www.youtube.com/watch?v=CPEBN2dVNUY
RESEARCH: Concept Music Video
A Concept Music Video is generally the artist/bands interpretation of the song, and not the literal meaning. The videos do not tell a story, but create a mood, it has very little to do with the music or the lyrics and can be anything from just a video that would suit a different genre.
Vanessa Carlton - A Thousand Miles
http://www.youtube.com/watch?v=Cwkej79U3ek
Vanessa Carlton - A Thousand Miles
http://www.youtube.com/watch?v=Cwkej79U3ek
RESEARCH: Performance Based Video
Performance: A performance music videos is exactly as the term suggested, music performances captured on video. The videos were just as a promotion and often called "the promo clips." Used mainly by heavy rock bands and boy girl bands.
Editors - All Sparks
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