Having all of my media product looking like real media product at the end of the project was important to me, this is why I spent a lot of my time at the start of the project looking at a lot of music poster, Digipak as music videos. Doing this helped me to recognise what important aspects were needed in each of the product to make them look professional and real. During this stage I realised that I needed to have a running theme or object to link the entire product together, this was in the shape of the cassettes, I think that this has worked really well and I think that this will help the audience to also link all of the products together.
I think that my media video develops the conventions of a generic indie pop music video; this is because the individual artist is the main actor or the only actor in the video which is a trait characteristic for indie pop music videos. I think that the content of my music video challenges the convention of a norm music video plot, as asking my target audience, they think that the plot is nearly always about boy and a girl falling in love, I think that it is important that I have challenged the norm as it means that there was a gap in the market for something different and interesting for my target audience.
Assessment point.
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