RESEARCH: Distribution Methods

Feist is not a hugley popular artist like Justin Beiber or The Wanted, so she has to release the same product many times in order to sell to a large amount of people. Bands/Artists that are very popular can release one product which will be bought by a large group of people. As Feist is not as popular she release many proucts which will all be purchased by a small group of people, so all together she will sell to a larger group of people. In order to distrubute to as many people as possible Feist needs to have lots of successful was of distrubution which I will disscuse below.

I order to reach as many of her fans as possible Feist is using many types different types of technology.

One of these types of technology being she has her own website. http://www.listentofeist.com/v  On her website you can watch and listen to songs, see videos of her recording new songs from her up and coming album. This website, I think is a really good for Feist to promote herself and up and coming albums and singles. The website all so has a link where the audience can go to pre order her soon to be released album called METALS or they can click on the tour dates link to book tickets. These are all ways in which Feist is making money and stimulating the interesting in her music. This picture is a print screen of Feist's offical website. The picture is a video of Feist recording one of her new singles.



Another piece of technology that Feist is using is email. As a customer you can sign up to become a member of Feist’s mailing list. Once you sign up to be a member (which is free) you get the latest news about Feist, such as: news, tour announcements, videos, contests, exclusive fan offers, and much more. I think that this is a really good way in which Feist has used technology to distribute her music. Once a fan signs up for this, the fan being a lifelong one or a fan of what’s ion the chart they will continue to get information about Feist new albums, singles, tours or news. An example of this being the image to the right. This is a print screen of an email that I recived. On the email there is a link which you can click and listen to feist's new album 'Metals'.

Another way in which Feist distributes her songs, videos and albums is via Itunes. This is also areally good way as a huge amount (As many as 22 million American adults, or about 11 percent of the U.S. population, own iPods or other MP3 players, a new study has found). This is obliviously really good for Feist as her music is available to download by a massive amount of people.

Promotion Methods

Another inportant factor of the distrubution methods is how Feist promotes her products. Shes does this in many ways, which are via social networking. Feist has her own Facebook account, this is really clever as every one I know that would be in Feist Target audiecne group has a facebook account.

In order to reach the masses Feist also has a MySpace account, Wiki and a mailing list.

Through the facebook account she will be able to advertise gigs, tours, up and coming new releases and lots of other things. All of this advertisment will help Feist to distubute her products.

Another way in which Feist promotes her products to increase distrubution numbers is via a promotion music video, Promo Video.

A Promo video is a music video, primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium.

Feist has uploaded a Promo Video to her MySpace account so that she can create as much buzz about her new Album/single as possible.