RESEARCH: Target Audience Research

I have decided to create a plan of what I am going to do for my target audience research TAR, and then what I what to find out.

• The first thing is to decide on is my target audience age group
•  If I am going to direct the video at girls, boys or both
• What type/s of TAR I am going to do

The Decision- I have decided to have a target audience age group of 16-20. I think this will be a good age group for me to do as I am in this age group and all of my peers are also, so I will be able to get a lot of feedback from them.
      The second decision that I have to make is weather I am going to direct the video at girls, boys or both. I have decided to do both. This is because it is a wider audience base, which will mean there will be more customers to sell to. Than if I directed the video at girls, because this instantly half’s the available customers to sell to.

Now that I have decided who is my target audience I can now decide what type of TAR I can do. For my TAR I want to find out as much information as possible this is why I have decided to do the following types of TAR.
      The first is to create a survey monkey account and create a survey for people to fill out. This is a survey for any aged person, as I want to find out information about what every aged person expects of a music video and the digipack.
      The second type of TAR that I will do is to create a questionnaire and give it to my target audience I have decided that I am going to give it to 30 people, 15 being male, 15 being female. Then I will give 6 to each age group e.g. 6 to 16 year olds, 6 to 17year olds and 6 to 18 year olds etc.

From all of these different types of TAR I hope to find out as much as possible, I would like to know what different people expect and want from the music video and digipack. I also want to know what boys want from the project and what the girls want. Using all of this information will help me make the product suit my target audience really well.