Having all of my media product looking like real media product at the end of the project was important to me, this is why I spent a lot of my time at the start of the project looking at a lot of music poster, Digipak as music videos. Doing this helped me to recognise what important aspects were needed in each of the product to make them look professional and real. During this stage I realised that I needed to have a running theme or object to link the entire product together, this was in the shape of the cassettes, I think that this has worked really well and I think that this will help the audience to also link all of the products together.
I think that my media video develops the conventions of a generic indie pop music video; this is because the individual artist is the main actor or the only actor in the video which is a trait characteristic for indie pop music videos. I think that the content of my music video challenges the convention of a norm music video plot, as asking my target audience, they think that the plot is nearly always about boy and a girl falling in love, I think that it is important that I have challenged the norm as it means that there was a gap in the market for something different and interesting for my target audience.
Tuesday, 3 April 2012
Monday, 2 April 2012
EVALUATION: How did you use media technologies in the construction and research, planning and evaluation stages?
The media technologies that I used all throughout my project have made it a lot easier than I thought I could be. I use media technologies during the research, planning or the evaluation stage of the project. For the research stage of the project I used the internet a lot to help in researching music generic music videos, I wanted to find out what all music video had and didn’t have in them. I also used it when research my artist and genre. Youtube, has been a great help to me when I have needed to watch music videos for a wide range of reasons. Youtube.com helped me massively by organising the music video's into certain genres, e.g. Pop/Rock, R&B, Reggae, this made it easy to find music videos from the genre that I was studying. During the planning stage of the project I used programmes such as Microsoft Word, and PowerPoint. These helped me to create my shooting schedule which has helped me to stay on target throughout the project. When I was filming I only used one camera, a Panasonic, which I borrowed from school. I also borrowed a tripod this has helped in keeping the camera still and making the film look professional.While creating the Advert and the Digipak the main technology/programme was Adobe Photoshop, this is programme helped make editing image easy and efficient. During my AS project I started to use this programme and now I am confident when using this programme. I used a lot of layer when creating my Digipak and advert it made moving the individual cassettes easy, also using the tools provided I could edit the colours and the effect that is on the image. During the editing of the video I used iMovie as my editing software. The programme made it easy to import all of the clips and cut them into place. The iMacs make everything easy and automatically save your work. The iMacs are also really good as they have loads of sound effects, and visual effects that you can use, also burning the video on to the CD can be done on the iMac too so it saved using loads of different technologies.
EVALUATION: How effective is the combination of your main product and ancillary texts?
I wanted all of my products to have similarities throughout my entire product, I wanted the product to have a signature that the audience will see and associate with the three products, Digipak, Video and advert. In the case of this project the signature was my Leslie the artist and the cassette. The cassette feature in the Digipak as the back ground image, I liked the idea as it was different and would attract the attention of the customer. Leslie’s name was also featured on the advert, I wanted Leslie’s name to have the anchorage so that customer see her name and associate her with her music and videos. The music video also had the signature of Leslie by her featuring heavily in the video, this because she is the artist and I wanted people to see her and know who and what she is about. Also having the record company as an independent label I thought it was important that the person in the video would be the artist of the song too. The Digipak also featured my signatures, Leslie and the cassettes. This is important as I think that the product all link well together through the Digipak, this is because the anchorage of Leslie is present on all panels of the Digipak. The sign of the cassettes is also present through all of the Digipak and is linked really well throughout the Digipak. Having my actress wearing the same outfit in all of the video and Digipak was important to me as I think that this creates a comparison with all of the products.
Sunday, 1 April 2012
EVALUATION: What have you learned from your audience feedback?
I first asked my target audience group for feedback with hand drawn sketches of my advert and Digipak, I was able to take their feedback and use it to make my product the best they could be. The first lot of people I asked were members of my target audience group as I wanted to make sure that it met the needs of my target audience first. Then I asked the masses a mixture of age, gender and race. This has helped me to see what the population want as a whole. The main feedback that I got was that the use of cassettes and Leslie all throughout the 3 product helps to link all of them together and is all associated with each other. I also learnt that my target audience is very big, which means that the product would sell well if popular as my target group is a big part of the population.
Friday, 24 February 2012
Monday, 30 January 2012
CONSTRUCTION: Developing The Digipak
Monday, 23 January 2012
Sunday, 22 January 2012
Friday, 20 January 2012
Thursday, 8 December 2011
PLANNING: Shooting Schedule
This is my shooting plan. I hope to stick to it as it will make sure that I finish shooting when I should so that I do not fall behind in this project. I have based this shooting schedule around me and my actress to make sure that we can both make it to the shooting of my music video.
PLANNING: Control Of Location
The location as to where I am going to be filming my music video and having the photo shoot for my Digipak images is going to be against a white large wall in my house. This is so when it comes to editing it will be easier for me if the background is a plain white colour.
In order to control the location I have decided on the days that I am going to be doing the photo shoot and filming, theses will be on the 20th and the 21st of December. This is because we are on the Christmas holiday so I and my actress are both free to spend all of the days filming.
I have also decided that I am going to be shooting and filming on these days because my family are going for a three day break to my grans house. This means that there will be no interruptions or distractions from my family.
As the location is inside the weather will not affect the filming or photo shoot. This is a benefit as the filming will therefore run on schedule and will look very professional.
In order to control the location I have decided on the days that I am going to be doing the photo shoot and filming, theses will be on the 20th and the 21st of December. This is because we are on the Christmas holiday so I and my actress are both free to spend all of the days filming.
I have also decided that I am going to be shooting and filming on these days because my family are going for a three day break to my grans house. This means that there will be no interruptions or distractions from my family.
As the location is inside the weather will not affect the filming or photo shoot. This is a benefit as the filming will therefore run on schedule and will look very professional.
Thursday, 13 October 2011
PLANNING: Director’s Pitch
Storyline
The story line for my music vidoe is for my actress to be standing in front of a plain white wall. Using a Over Head Projector OHP items, weather and many other things will be drawn on her or around her. These may link to the lyrics and other may not. As my vidoe is a hybrid which is a mixture of a conceptual and perfromance music vidoe.
Location
The location of my music video will be in my house against a plain white wall. All of the shooting for the vidoe will be done against this wall. The photos for the advert and the Digipak will also be shot in my house against this wall. This is becasue the images will be easier to edit if the background is all the same colour.
Props
The props that will be needed for my music video will the the actress; Steph langford. a OHP and OHP writting pens.
Equipment
The equipment that I will need for this prodject are a vidoe camera, a OHP, OHP pens, and a tripod.
The story line for my music vidoe is for my actress to be standing in front of a plain white wall. Using a Over Head Projector OHP items, weather and many other things will be drawn on her or around her. These may link to the lyrics and other may not. As my vidoe is a hybrid which is a mixture of a conceptual and perfromance music vidoe.
Location
The location of my music video will be in my house against a plain white wall. All of the shooting for the vidoe will be done against this wall. The photos for the advert and the Digipak will also be shot in my house against this wall. This is becasue the images will be easier to edit if the background is all the same colour.
Props
The props that will be needed for my music video will the the actress; Steph langford. a OHP and OHP writting pens.
Equipment
The equipment that I will need for this prodject are a vidoe camera, a OHP, OHP pens, and a tripod.
PLANNING: Permission email
Dear Sir or Madam
For our 'A' Level Media Studies coursework we have to make a music video to accompany a song. For our project we would like to use 1234 by Feist from the album The Reminder and are seeking your permission.
The resulting music video will not be used for commercial gain, will be hosted on a private coursework blog and also rendered on to DVD for the attention of our teacher and the coursework moderator. Should we not hear from you to the contrary within 14 days of the date of this email we will assume that you are happy for us to use this music under a fair use arrangement.
Should you require any further information please contact our teacher, Mr Scargill on https://webmail.guilsborough.northants.sch.uk/OWA/redir.aspx?C=59b215d17ffb471bafc75f211de75449&URL=mailto%3ascargill%40guilsborough.northants.sch.uk
Yours faithfully,
Chelsea Evans
Hello Chelsea,
For our 'A' Level Media Studies coursework we have to make a music video to accompany a song. For our project we would like to use 1234 by Feist from the album The Reminder and are seeking your permission.
The resulting music video will not be used for commercial gain, will be hosted on a private coursework blog and also rendered on to DVD for the attention of our teacher and the coursework moderator. Should we not hear from you to the contrary within 14 days of the date of this email we will assume that you are happy for us to use this music under a fair use arrangement.
Should you require any further information please contact our teacher, Mr Scargill on https://webmail.guilsborough.northants.sch.uk/OWA/redir.aspx?C=59b215d17ffb471bafc75f211de75449&URL=mailto%3ascargill%40guilsborough.northants.sch.uk
Yours faithfully,
Chelsea Evans
Hello Chelsea,
Arts & Crafts only controls Feist for Canada, so you will need to contact Universal Music with this request, as they have the rights for the rest of the world.
Thanks,
Marcello
Dear Sir or Madam
For our 'A' Level Media Studies coursework we have to make a music video to accompany a song. For our project we would like to use 1234 by Feist from the album The Reminder and are seeking your permission.
The resulting music video will not be used for commercial gain, will be hosted on a private coursework blog and also rendered on to DVD for the attention of our teacher and the coursework moderator. Should we not hear from you to the contrary within 14 days of the date of this email we will assume that you are happy for us to use this music under a fair use arrangement.
Should you require any further information please contact our teacher, Mr Scargill on https://webmail.guilsborough.northants.sch.uk/OWA/redir.aspx?C=59b215d17ffb471bafc75f211de75449&URL=mailto%3ascargill%40guilsborough.northants.sch.uk
Yours faithfully,Chelsea Evans
PLANNING: Mood Board
This is my Feist mood board. The board shows the artist in a relaxed way and then a few images of her in a foraml way. Which is reflected by the presentaion and the images on the album and single covers. The covers are complecated and interesting, as a auidence you can have a quick glance at the cover and see the main image, yet you can also study the cover as see more detail. This is shown in her latest album cover which is the image below.
At first look you will see the shape which is a 'F' this links to her name being Fesit. If you look closer you will she that there is an image of what we think to be fesit on the 'F'.
This is a good representation of feist as she is not your normal Indie pop artist as she has releasedsome in the folk and rock genre. The covers also show that an image of herself is her brand image. A image or some sort be it a photo, black and white image or an interpretation of her self is always on her album or single cover.
At first look you will see the shape which is a 'F' this links to her name being Fesit. If you look closer you will she that there is an image of what we think to be fesit on the 'F'.
This is a good representation of feist as she is not your normal Indie pop artist as she has releasedsome in the folk and rock genre. The covers also show that an image of herself is her brand image. A image or some sort be it a photo, black and white image or an interpretation of her self is always on her album or single cover.
Monday, 12 September 2011
RESEARCH: Distribution Methods
Feist is not a hugley popular artist like Justin Beiber or The Wanted, so she has to release the same product many times in order to sell to a large amount of people. Bands/Artists that are very popular can release one product which will be bought by a large group of people. As Feist is not as popular she release many proucts which will all be purchased by a small group of people, so all together she will sell to a larger group of people. In order to distrubute to as many people as possible Feist needs to have lots of successful was of distrubution which I will disscuse below.
I order to reach as many of her fans as possible Feist is using many types different types of technology.
One of these types of technology being she has her own website. http://www.listentofeist.com/v On her website you can watch and listen to songs, see videos of her recording new songs from her up and coming album. This website, I think is a really good for Feist to promote herself and up and coming albums and singles. The website all so has a link where the audience can go to pre order her soon to be released album called METALS or they can click on the tour dates link to book tickets. These are all ways in which Feist is making money and stimulating the interesting in her music. This picture is a print screen of Feist's offical website. The picture is a video of Feist recording one of her new singles.
Another piece of technology that Feist is using is email. As a customer you can sign up to become a member of Feist’s mailing list. Once you sign up to be a member (which is free) you get the latest news about Feist, such as: news, tour announcements, videos, contests, exclusive fan offers, and much more. I think that this is a really good way in which Feist has used technology to distribute her music. Once a fan signs up for this, the fan being a lifelong one or a fan of what’s ion the chart they will continue to get information about Feist new albums, singles, tours or news. An example of this being the image to the right. This is a print screen of an email that I recived. On the email there is a link which you can click and listen to feist's new album 'Metals'.
Promotion Methods
Another inportant factor of the distrubution methods is how Feist promotes her products. Shes does this in many ways, which are via social networking. Feist has her own Facebook account, this is really clever as every one I know that would be in Feist Target audiecne group has a facebook account.
In order to reach the masses Feist also has a MySpace account, Wiki and a mailing list.
Through the facebook account she will be able to advertise gigs, tours, up and coming new releases and lots of other things. All of this advertisment will help Feist to distubute her products.
Another way in which Feist promotes her products to increase distrubution numbers is via a promotion music video, Promo Video.
A Promo video is a music video, primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980s, when MTV based their format around the medium.
Feist has uploaded a Promo Video to her MySpace account so that she can create as much buzz about her new Album/single as possible.
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