Chelsea Evans 5071 A2 Media

Monday, 2 April 2012

EVALUATION: How effective is the combination of your main product and ancillary texts?

I wanted all of my products to have similarities throughout my entire product, I wanted the product to have a signature that the audience will see and associate with the three products, Digipak, Video and advert. In the case of this project the signature was my Leslie the artist and the cassette. The cassette feature in the Digipak as the back ground image, I liked the idea as it was different and would attract the attention of the customer. Leslie’s name was also featured on the advert, I wanted Leslie’s name to have the anchorage so that customer see her name and associate her with her music and videos. The music video also had the signature of Leslie by her featuring heavily in the video, this because she is the artist and I wanted people to see her and know who and what she is about. Also having the record company as an independent label I thought it was important that the person in the video would be the artist of the song too. The Digipak also featured my signatures, Leslie and the cassettes. This is important as I think that the product all link well together through the Digipak, this is because the anchorage of Leslie is present on all panels of the Digipak. The sign of the cassettes is also present through all of the Digipak and is linked really well throughout the Digipak. Having my actress wearing the same outfit in all of the video and Digipak was important to me as I think that this creates a comparison with all of the products.

Sunday, 1 April 2012

EVALUATION: What have you learned from your audience feedback?

I first asked my target audience group for feedback with hand drawn sketches of my advert and Digipak, I was able to take their feedback and use it to make my product the best they could be. The first lot of people I asked were members of my target audience group as I wanted to make sure that it met the needs of my target audience first. Then I asked the masses a mixture of age, gender and race. This has helped me to see what the population want as a whole. The main feedback that I got was that the use of cassettes and Leslie all throughout the 3 product helps to link all of them together and is all associated with each other. I also learnt that my target audience is very big, which means that the product would sell well if popular as my target group is a big part of the population.